“Glacier Consulting delivered unique shopper insights giving us distinct competitive advantage in the market. Combined with highly engaging and informative presentation of the findings, it meant that we were able to meet our business challenges and also on-board our retail customers”
"Over the years we have used Glacier Consulting to support our required insight within new product development, concept testing, pack testing, promotion evaluation, communication testing, and shopper behaviour studies. They continue to deliver key insight to our brands, and output is always clear, insightful and actionable"
"Glacier Consulting provide an invaluable service to our marketing department thanks to their data tracking, quantitative, analytical and reporting skills. They offer a professional service, and consistently deliver results. Their commitment to developing a strong relationship with our company has enabled them to gain a deep understanding of our business, thereby providing us with invaluable insights beyond our expectations"
"The shopper and category insight delivered by Glacier Consulting continues to challenge the business and ensures that our brands remain relevant and inspire our consumers. Together with the consultancy approach to interpretation, and making the findings relevant to the business and the Yoplait brand, they offer a strong best-practice research solution"
"The combination of Glacier Consulting’s methodological expertise, along with their understanding of shopper behaviour and market context, adds significant value to their research output and to our business direction"
"Glacier Consulting brought significant expertise to our research requirements, and ultimately shaped the approach to ensure that the results had a direct impact on the business direction. The attention to detail throughout the entire project ensured that the arising insight was firmly rooted in best-practice"
“On being given a very broad outline for a project, they have always managed to come back with very specific structures for establishing results. Using up to the minute research techniques to interrogate category behaviour, their clear approach and detailed analysis has enabled us to take huge steps forward in understanding our consumer, customer and shopper.”