It is in the application of consumer psychology, behavioural economics, neuro-marketing and social/digital anthropology that true consumer behaviour is uncovered
Over that time, consumer needs have fundamentally changed
In 2001, when the agency was launched, there was no such thing as a Smartphone, Google was only 4 years old, there was no such thing as You Tube and the Sharing Economy didn’t exist. A lot has changed for consumers, but our core focus still remains. What do consumers and shoppers want from life, how does that translate into what they want from brands and businesses, and how can a better understanding of all that help our clients to sell more?
The future of consumerism is an exciting place. That future is emerging now and we are delighted to be there with our clients helping them navigate that new reality.